Versace for H&M hits stores worldwide
”I heard that you can only buy 1 piece of the collection max.”
“Well, I heard Donatella will be arriving at with Kanye West.”
“Did you know that the first 500 people through the doors will get a free bag?”
The rumour mill was crazy in the queue outside Regent Streets H&M store this morning, as people speculated their odds of purchasing a key piece from the new Versace for H&M collection.
HAPPY CAMPERS: shoppers slept overnight to be the first in line
Hundreds of people had stayed for hours overnight to get their hands of some of the 60-piece range that launched at 9am this morning.
Donatella Versace opened the collection dressed head-to-toe in her Versace H&M collaboration, but was soon out of the door a mere 10 minutes after people were allowed to start shopping from the new range.
Despite an organised strategy of letting people view and purchase the collection is small groups, fashion predators raided the rails until they were bare.
Many anticipated this would happen. Fashion student Fifi Afobe, 21 said: “I have been here since 7 when it was still dark outside and everyone seems really chilled. But, I know that once they get through the doors people will turn into monsters, snatching things off each other and throwing things on the floor!”
The biggest let down of the day? Probably the fact that you couldn’t swap sizes if things were too big/small. And this Versace ‘bag’ pictured below. Surely it is the same size as a purse?
Leather Versace 'bag', £69.99
- Oh, look who it is! Donatella Versace and Elena Andreou in the same picture…
